eSurvey Server provides a means of conducting marketing surveys by utilizing the flexibility and convenience of the Internet.

Whether you're involved in new product development, enhancement, or testing customer satisfaction and brand loyalty, the eSurvey System uses a unique manner of securely displaying your concepts to select audiences for the purpose of evaluation and collecting marketing data.

How It Works
This Internet survey software is designed to provide a market research company with a method of displaying a number of concepts (usually 6-18) to a sample target customer set over the Internet to collect marketing data.

This data can be used for:

• New product development
• Product enhancement\modifications
• Customer satisfaction testing
• Product usage by demographic sector
• etc.
  

Using trade-off and conjoint analysis, your company can provide key marketing information to your customers to help them move their concepts in the right direction. These analysis methods can be used to rank-order the customer's concepts i.e.,:

• Concept 4 Most Favored
• Concept 6
• Concept 2
• Concept 5
• Concept 1
• Concept 3 Least Favored

This information can also be correlated to other data in the survey to determine how people in a specific niche responded (i.e., People with incomes under $25,000 actually liked Concept 2 best, as compared to the Mean).

Security First
Your customer's concepts are considered to be of key importance to us as many companies do not want to leak this information out before the products are actually developed. We provide a secure method for your customers to reach their target audience over the Internet with minimal worry of concept theft. Our application is designed to prevent users from copying or screen capturing concepts. The data sent to and received from the users is encrypted and secured using both industry standard and proprietary methods.

Security of your concepts is our greatest concern. Our system will accomplish this two ways: it prevents users from copying or screen capturing concepts; also the data sent to and from the user is encrypted and secured using both industry standard and proprietary methods.

Visual Flexibility
eSurvey's screens are designed to provide usability, visual appeal and flexibility with a variety of media formats including audio, video and 3-D models.

Demographic and customer specific screens are also included for collecting specific data from the individuals taking your survey.

Each screen in the application is designed to provide usability, visual appeal and flexibility. We can present your concepts in a variety of media formats including audio, video and 3D formats (i.e., AutoCAD). These screens can be arranged in any sequence and in multiple instances with whatever content is required, as long as it fits within the constraints of the application (i.e., as many information screens and demographics\data collection screens as you need). The compare screens are automatically created according to how many concepts are presented.

Used for displaying:

• Non-Disclosure agreements
  
  
• General information about the concepts
  
  
• General instructions for the survey
  
  
• Emphasis of key or common points

Trade-off and Conjoint Screen

Used for displaying:

• Concepts to users and allowing interaction
  
  
• Features of the concepts
  
  
• Video of the concepts
  
  
• Audio for the concepts

Demographic and Customer Specifics Screen

These screens are used for collecting demographic and specific data from the users.

Users can:

• Choose one of many or scale (1 <-> 6, Agree <-> Disagree)
  
  
• Choose many or all that apply
  
  
• Specify numbers
  
  
• Utilize dropdown lists
  
  
• Provide dates
  
  
• Utilize a Freeform response

Please contact a sales representative for a demo of the application and to discuss customization and some of the other features not shown here.

Back to Top